youryou're destupidifying the masses since 2009

learn the rule

apostrophes

Apostrophes have two main uses: contractions (joining two words or replacing letters) and possession (ownership).

Contractions

  • I will → I'll
  • you are → you're
  • does not → doesn't (the apostrophe replaces the "o")
  • who is → who's (not to be confused with whose)

A quick test: who's that? = who is that? Whose bike is that? = to whom does the bike belong?

Possession

How you punctuate depends on whether the owner is singular or plural.

  • Singular owner: word + apostrophe + s. Example: the bike that belongs to John → John's bike.
  • Plural owner: word + s + apostrophe. Example: the wheels belonging to lots of bikes → the bikes' wheels.
  • Combine the two: John's bikes' wheels (the wheels belonging to the bikes, belonging to John).

Apostrophes are never used to make a plural

  • Many things → lots (not lot's).
  • Many cars → cars (not car's).
  • Same goes for apples, photos, DVDs, CDs, beers.

There are edge cases (it's, hers, yours, theirs are possessive pronouns that don't take apostrophes), but if you stick to "contraction or possession?" you'll be right almost every time.

Greengrocers everywhere are still getting it wrong. Don't be one of them. A stray apostrophe is forever. And it makes you look stupid. And ugly.